Strategic Proposal for
Digital Transformation
Client: FORCYM (main brand)
Other brands: Nevada Home Energy and Multiwindows and Doors
Digital Consultant: Santiago Bracho
Context and Opportunity
🎯 FORCYM will be the flagship brand
With new branding and a central website that represents its vision for the future, while the other brands operate as strategic secondary pillars.
🚀 Establish FORCYM as the digital reference
Positioning as industry leader
⚡ Improve existing sites
Strengthen the group’s global strategy
🌐 Consolidated digital ecosystem
Each brand visible, FORCYM as main focus
Main Objectives
FORCYM Construction
- • Modern and responsive design
- • Private user area
- • Digital catalog
- • Corporate blog
- • Optimized SEO
SEO Positioning
- • Keyword research
- • Integrated SEO strategy
- • Optimized content
- • Multiply visibility
Site Optimization
- • Visual redesign
- • Improved navigation
- • Calls to action
- • Differentiated SEO
Digital Marketing
- • Social media boost
- • Lead generation campaigns
- • Authority building
- • Monthly reports
Work Phases
FORCYM Website
Month 1- ✓ Complete design and development
- ✓ Integration of courses and community
- ✓ Digital catalog
- ✓ Initial SEO optimization
Current Sites
Months 2-3- ✓ Visual analysis and redesign
- ✓ Differentiated SEO optimization
- ✓ Strategic linking
- ✓ Maximize authority
Growth and positioning
Month 4+- ✓ Monthly blogs on FORCYM
- ✓ Linkbuilding strategy
- ✓ Digital campaigns
- ✓ Reports and optimization
Proposal Differentiators
FORCYM as epicenter
Modern, scalable site as the main focus
Strategic SEO
Three domains to dominate Google
Digital partner
Constant support, not just a provider
Scalability
FORCYM will grow as sector leader
Benefits for FORCYM and the Group
Modern flagship site
FORCYM optimized and functional in just one month
Digital ecosystem
Three interconnected sites dominating search results
Greater visibility
Improved credibility and lead generation
Content strategy
Long-term SEO with sustainable results
Guaranteed results
Clear metrics and measurable objectives
Strategic ally
Santiago Bracho as growth partner